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Make 2024 your best year in business yet!

We did it! Another amazing year is now in the rear-view and it is time to look ahead into a new year. As we dive into this brand-new year, it’s time to charge up the batteries and get ready to make 2024 the most spectacular year yet for both you and your photography business! Whether you’re a seasoned pro or just starting your journey behind the lens, this year holds endless opportunities to capture those precious family moments that will be cherished for generations without burning yourself out.

Here are my best practices from my own life & business to make 2024 your best year yet:

1. Embrace Creativity

Say goodbye to the ordinary and hello to the extraordinary! Challenge yourself to explore new angles, perspectives, and innovative techniques in your family portraits. Experiment with different lighting, try unconventional compositions, or even dive into themed photoshoots to spark creativity. I spend many hours in this slower season just playing with inspiration and using my own kiddos as my models.

2. Become More Connected to Your Work

Creating genuine connection with your clients can transform a simple photoshoot into an unforgettable experience. Take the time to get to know the families you photograph, even if that is just in the walk from the parking lot to your shoot location. Building rapport and understanding their personalities will not only result in better photos but also create lasting relationships (hello, repeat clients!)

3. Be Cautious of Trends

It can be easy to get "shiny object syndrome" when trends pop up. While Barbie photoshoots were all over my social media feeds in 2023--they tend to be more expensive for photographers than they are worth. I like to set a plan for the whole year and give myself creative freedom to mix things up without getting totally derailed. Keeping your focus (pun intended) is key to your overall business success.

4. Sharpen Your Skills

Continuous learning is what separates the good photographers from the excellent photographers. Attending workshops, watching tutorials, investing in online courses, or joining free photography communities are all ways you can pour into yourself with any budget! I start every year by picking one specific skill and make mastering that one of my goals for the year. In 2021, it was "Froggy" pose for newborns, 2022 was Senior Boy posing, 2023 was Macro shots, and 2024...well, you will just have to wait and see!

5. Embrace Technology

In a world constantly evolving, technology can be your best friend. From drones and other gear that captures unique perspectives to utilizing editing software for that perfect touch, embrace technology to elevate your craft. I have personally implemented using IMAGEN AI for my own editing and it is a GAME CHANGER. You will still need to edit, but it makes the process so much quicker without sacrificing image quality.

6. Be Flexible and Adapt

Flexibility is a family photographer’s best friend. Sometimes the best shots happen spontaneously. Adapt to unexpected situations, weather changes, or impromptu moments; they often lead to the most authentic and heartwarming images. Having a plan is like the structure of a house and what happens within that plan spontaneously is all the furnishings and decor-- what makes the house a home!

7. Document Your Own Journey

Remember to document your own growth and journey as a photographer as well as your own family. Celebrate milestones, reflect on challenges, and share your experiences with your audience. It not only showcases your evolution but also inspires others. My clients love to see the more creative shots I take of my own kids and often--it inspires their sessions.

8. Spread Joy Through Your Work

Photography is magical because it freezes beautiful moments in time. Your images have the power to bring joy, evoke emotions, and create treasured memories. Always shoot with your heart and let the love for your craft shine through. If you need a break from your camera--take it! Protecting your relationship with your creativity is in my opinion the hardest part about being a photographer. It can be easy to say "yes" to everything, but there is power in setting boundaries to ensure you avoid burnout.

9. Practice Gratitude

Lastly, don’t forget to appreciate every opportunity you get to do what you love. Gratitude fuels passion and keeps the creative fire burning bright.

2024 holds endless possibilities for all of us. So, gear up, unleash your creativity, and get ready to capture the most heartfelt and cherished moments for families around the world. Let’s make this year a canvas of stunning memories!

Happy New Year!

P.S. We have decided to open up the doors to The CapABLE Community…indefinitely! 🎉  We believe in inclusion and want to be able to offer the option of becoming a CapABLE member and having access to our valuable resources when it is right for you. We were able to do this with careful planning of processes/operations and “staffing” to ensure that you get the attention and dedication we believe in. So come on, join us inside The CapABLE Community! 

P.S.S. Want 2024 to be your best year yet? Our blog last week (Need A Cash Injection In Your Business? Look No Further!) gave an opportunity to get your hands on The Membership Blueprint - how and what I did that gave me a perfect solution to my slow season that has consistently brought 5 figure results in my business - two years in a row.


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